Stay AliveServices: Identinty, Development Industry: Hospitality“Why stop enjoying your night, when you have an option of seeing it through to the morning” Welcome to StayAlive, a campaign which reduces the risk of road deaths by offering hotel rooms after hours to recover after a long night of partying. The rooms are offered by hotel groups closest to your party location.Creating a safe experience of having the option to be close enough to walk the next morning to drive your car home safely. As a newly starting campaign, they had no existing identity. In today’s market: if your brand isn’t visible you, basically, don’t exist. With simplicity and functionality being the keywords of the brief, we went on to create a logo design, brand identity and an application prototype that resonates with their market and potential partners.