Skinny Sbu Socks

Services: Art Direction, Product Design
Industry: Fashion

Skinny Sbu Socks is the first black-owned sock brand, positioned as a Premium African Sock Brand. Through the years, it has taken off as one of the best South African brand exports, enjoying features on CNN, CNBC & FORBES.

Writing down a story is easy. However, we wanted to tell it on a sock. Inspired by African authenticity and a gentleman’s premium lifestyle, the Double Black Collection’s objective was to portray art, elegance and fun.